Campaign budget optimisation is on its way as default in ad manager whether you like it or not (though you can still control minimum spend…
Mark ProctorFebruary 7, 2019
Forensics and guess work When I built websites, I was concerned with the transaction, the endpoint of the traditional sales funnel. The mechanics behind the…
Mark ProctorMarch 21, 2017
In another lifetime I used to build Magento websites. Bit of a learning curve on Magento, but once I was reasonably familiar with it, I…
Mark ProctorMay 22, 2015
Yes: "Can rel="canonical" be a redirect? Yes, you can specify a URL that redirects as a canonical URL. Google will then process the redirect as…
Mark ProctorFebruary 22, 2015
Decide if it's more important that your title content is displayed exactly as you want in SERPs or that they communicate the correct information to…
Mark ProctorJuly 15, 2014
If it's a commodity type service with a constant price attached to it (haircut/£5), use product microdata (you can detail the offering precisely). If it's something…
Mark ProctorMarch 21, 2014
I recently found myself in a situation with time to kill, and only my wife's ipad as company. I started playing with Paper, a great little…
Mark ProctorApril 24, 2013
